Vaduz, 28 November 2023 – Pink Elements AG welcomes the recent initiative of the Federal Ministry of Health to form an expert panel for the standardization of data formats in drinking water analysis. This step underlines the growing importance of efficient data standardization in the field of drinking water hygiene. Pink Elements’ vision of making environmental data decentralized, transparent and accessible to everyone corresponds perfectly with this approach. 

Drinking water quality studies are carried out and published by a large number of institutions in Germany. In addition to drinking water suppliers, laboratories and health authorities, state and federal authorities are also involved. Because these water analyses are rarely uniformly structured and the exchange of data between the institutions is therefore complex and prone to errors, the Federal Ministry of Health is currently looking for a panel of experts to develop an appropriate standard. Experts are also being sought in the private sector. 

The company Pink Elements is addressing precisely the problem of standardizing decentralized drinking water analysis data in order to make it comparable and generally understandable. The Pink Elements platform is based on two main pillars: Data transparency and support from artificial intelligence (AI). The decentralized structure of the Pink Elements platform not only enables transparent data exchange, but also ensures that users will be able to easily access comprehensive information on the environment in general and drinking water quality in particular. 

The AI support of Pink Elements takes user-friendliness to a new level. The advanced algorithms interpret complex environmental data and explain it in a way that is understandable and accessible to everyone. This is crucial for a broad user base, from scientists and government to environmentally conscious citizens. 

With its expertise and the AI-supported database solution, which will soon be presented to the public, the young startup meets the requirements of the Federal Ministry of Health exactly. Pink Elements AG was founded to create an independent and global platform for the exchange of environmental data, such as drinking water quality data, which is freely accessible to all users. The Pink Elements solution automatically collects and processes publicly available water quality analysis data with the help of AI. The Pink Elements smartphone app thus provides consumers with a well-founded database of current analyses of drinking water quality in their local area, which they can use as a basis for their decisions. This means that Pink Elements is already able to make different analysis data comparable. 

Data exchange standard should enable synergies with existing systems 

The responsible Federal Ministry of Health complains that the data exchange between these facilities has so far been “very different depending on the state, health authority or laboratory”, which makes the exchange “potentially prone to errors”. Data formats sometimes have to be adapted at great expense. 

For this reason, a “generally usable data format is to be defined and a uniformly available data exchange platform implemented” in order to reduce the susceptibility to errors and improve interoperability. The standardization of the data format in the field of drinking water hygiene is part of the Digital Health Authority, an initiative of the federal and state governments to make the work of public health care more efficient through digitalization, to speed up procedures and to ensure interoperability across all levels. One of the declared goals is to “enable synergies with existing systems”. 

“The initiative of the Federal Ministry of Health aims to standardize the exchange of data in the field of drinking water hygiene in order to minimize sources of error. In this context, Pink Elements not only offers a decentralized and transparent platform, but also an innovative solution to interpret and understand environmental data using AI,” explains Alexander Pulkert, CEO of Pink Elements AG. “The data transparency and AI support that Pink Elements is developing could make a significant contribution to the creation of a uniform data standard for drinking water analyses.” 

For Pulkert, “AI is the ideal solution in this context, because AI technologies have enormous potential to better utilize the heterogeneous, complex and often difficult-to-access data sets in the administration and thus meet the challenges in the area of data transparency – whether in healthcare or environmental protection.  

A cooperation between Pink Elements and the German Federal Ministry of Health initiative could show how modern technologies, data transparency and AI support could jointly lead to a more efficient and accessible use of environmental data.” 

AI enables comparability of analysis data 

The central service of the start-up’s database solution is to automatically collect and process heterogeneous drinking water analysis data that is already available on the internet and make it comparable and transparent. This is because the raw data of a drinking water analysis is incomprehensible to most people and therefore not very useful. In addition, as described above, there are no standards that allow easy comparability. Pink Elements uses advanced technologies such as data crawlers to automatically find and process published data from the web and real-time data collected by IoT-enabled sensors.  

Artificial intelligence and machine learning make the analysis data comparable and more meaningful and understandable for laypersons. The AI is specially trained for the interpretation/data analysis of drinking water analysis data. 

AI also makes it possible to make data more meaningful, recognize correlations more quickly and draw conclusions from past data trends. For comprehensive forecasting models, different data levels are linked together, e.g. water quality data with weather data or geological data, in order to recognize mutual influences. 

Pink Elements starts with the collection of publicly available data on drinking water quality, because the availability of clean and safe drinking water affects everyone, everywhere and every day. 

Over the years, Pink Elements will also collect and interpret information such as soil or air quality, which is of central importance to the health of users and their families. The aim is for Pink Elements to become the world’s largest environmental database.